Effective Date: October 7, 2026

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Balance Massage & Wellness (“Balance,” “we,” “our,” or “us”) respects your privacy and is committed to handling your personal information thoughtfully and responsibly.

This Privacy Policy explains how we may collect, use, store, and share information when you visit our website, contact us, book an appointment, purchase a service or product, join a membership, subscribe to communications, or otherwise interact with Balance Massage & Wellness.

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Information We Collect

Depending on how you interact with Balance, we may collect information such as:

• Your name, email address, telephone number, and other contact information

• Appointment and scheduling information

• Services, products, memberships, packages, or gift certificates you purchase or use

• Information you voluntarily provide through website forms, emails, messages, booking forms, intake forms, or other communications

• Wellness, health, or service-related information you voluntarily provide when it is relevant to safely providing services

• Transaction and payment-related information

• Communication and marketing preferences

• Website usage information, such as browser type, device information, IP address, pages visited, and interactions with our website

Please do not submit sensitive medical or health information through a general website contact form unless specifically requested. Information needed for an appointment should be provided through the appropriate booking, intake, or client communication process.

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How We Use Your Information

We may use your information to:

• Schedule, manage, and provide appointments and services

• Maintain client records and preferences

• Process purchases, memberships, packages, gift certificates, and payments

• Communicate with you regarding appointments, purchases, account activity, or customer service

• Send newsletters, promotions, wellness updates, or other marketing communications when permitted

• Personalize and improve your experience with Balance

• Operate, maintain, analyze, and improve our website and services

• Protect our clients, staff, business, website, and systems

• Detect or prevent fraud, misuse, or security concerns

• Comply with applicable legal and regulatory requirements

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Online Booking and Third-Party Services

Balance uses third-party service providers to help operate our website and business.

Our website is hosted through Wix, and we use Boulevard for appointment scheduling, client management, communications, payment processing, and other business operations. When you book an appointment, complete forms, make a purchase, or otherwise interact with these services, information you provide may be transmitted to and processed by these service providers in accordance with their applicable privacy practices and our agreements with them.

We may also use other third-party service providers for functions such as email and text communications, website analytics, advertising, payment processing, and other business operations.

These providers may receive and process information reasonably necessary to perform services on our behalf.

From time to time, Balance may change the third-party platforms and service providers we use. Information previously collected through a former provider may be retained when reasonably necessary for business, recordkeeping, legal, or contractual purposes.

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Payment Information

Payments may be processed through third-party payment processors. Balance does not necessarily receive or store your complete payment-card information when a third-party processor handles the transaction.

Payment information is subject to the security and privacy practices of the applicable payment processor.

 

Health and Wellness Information

Because Balance provides massage and wellness services, you may choose to provide information concerning your health, physical condition, symptoms, injuries, medications, pregnancy, allergies, treatment history, or other information relevant to your services.

We use this information to help determine whether a service is appropriate, provide services safely, personalize your experience, maintain appropriate client records, and communicate with you regarding your care.

We treat health and wellness information as sensitive information and limit its use and disclosure to legitimate business, safety, service, and legal purposes.

Balance Massage & Wellness is not representing through this Privacy Policy that it is a HIPAA-covered healthcare provider or that all information collected by Balance constitutes Protected Health Information under HIPAA.

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Cookies and Website Analytics

Our website may use cookies and similar technologies to operate properly, remember preferences, understand how visitors use the website, measure website performance, and support marketing or advertising activities.

Some cookies are necessary for website functionality. Other cookies, including analytics or advertising cookies, may be controlled through the cookie and privacy settings available on our website.

Third-party applications and integrations may also use their own cookies or similar technologies.

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Marketing Communications

If you subscribe to our emails, text messages, promotions, or other marketing communications, we may use your contact information to communicate with you about Balance services, events, offers, wellness information, and business updates.

You may unsubscribe from marketing emails using the unsubscribe option included in those messages. Where applicable, you may also opt out of marketing text messages by following the instructions provided with the message.

Opting out of promotional communications does not necessarily prevent us from sending non-promotional communications related to an appointment, purchase, membership, account, or other transaction with Balance.

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How We Share Information

We do not sell personal information for money.

We may disclose information to service providers and business partners when reasonably necessary to operate Balance, provide requested services, process transactions, communicate with clients, maintain our website and systems, or perform legitimate business functions.

We may also disclose information when reasonably necessary to:

• Comply with applicable law, legal process, or governmental requests

• Protect the rights, safety, property, or security of Balance, our clients, our team, or others

• Investigate suspected fraud, misuse, or unlawful activity

• Complete a business transaction such as a merger, acquisition, restructuring, or sale of some or all of the business, subject to applicable law

We do not authorize third parties to use sensitive client information for their own unrelated purposes simply because they provide services to Balance.

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Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, or disclosure.

However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure. You should use appropriate care when transmitting personal information electronically.

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Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and client records, fulfilling legal or accounting obligations, resolving disputes, and protecting legitimate business interests.

Retention periods may vary depending on the type of information involved.

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Your Privacy Choices

Depending on where you live and applicable law, you may have rights concerning your personal information.

You may contact us to request that we:

• Update or correct certain personal information

• Provide information about personal data we maintain about you

• Delete certain personal information when legally permissible

• Update your communication preferences

• Address questions or concerns regarding our privacy practices

Some information may need to be retained for legitimate business, safety, tax, accounting, recordkeeping, contractual, or legal purposes even after a deletion request.

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Children's Privacy

Our website and online services are intended primarily for adults and are not directed toward children under 13.

We do not knowingly use our website to solicit personal information directly from children under 13. When services are provided to a minor, appropriate information and consent should be provided by a parent or legal guardian as required.

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Third-Party Websites

Our website may contain links to websites, booking platforms, social-media platforms, or services operated by third parties.

Once you leave our website or interact directly with a third-party service, that company's privacy practices may apply. Balance is not responsible for the privacy practices or content of independently operated third-party websites.

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Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or legal requirements.

When we make changes, we will update the effective date shown at the top of this policy. We encourage you to review this page periodically.

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Contact Us

If you have questions about this Privacy Policy, would like to make a privacy-related request, or have concerns about how your information is handled, please contact:

Balance Massage & Wellness
Myrtle Beach, South Carolina
Email: Support@BalanceMassageMB.com
Phone: 843-455-2766

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